Leila Khaled wearing a keffiyah. Photgraph: Eddie Adams/AP
'Next time you come, it will be better, God willing," says Yasser Herbawi, the 76-year-old owner of the first and only Palestinian keffiyeh factory. It's hard to see how. Last year, the distinctive black-and-white checked scarves became a surprise global trend, knotted around the necks of the most fashion-savvy. At the same time, the family-run company that produces this symbol of the Palestinian national struggle has been slowly grinding to a halt.
"It's the Chinese imports," explains Yasser, sitting amid piles of keffiyehs at the Herbawi factory storeroom, just outside Hebron in the West Bank. "In the 70s we could barely keep up with demand, but by the mid-90s cheap Chinese scarves started coming in, because of globalisation and Gatt." Yasser's sons Abdel Atheem, 50, and Judeh, 43, nod in agreement and curse the trade tariff-busting agreement. "We were forced to lower our prices and today we are working to a fraction of our capacity because we cannot compete." The factory used to produce more than 1,000 scarves a day, but now makes less than 100 - and struggles to sell those. A shutdown seems almost inevitable.
Needless to say, the Herbawi family isn't much enamoured with the cheap imports that first swamped and then stole their market. "They are not the same quality," says Yasser as he picks up a keffiyeh and spreads it across his knees, reverently feeling the light, dimpled cotton between his fingers. "Our product is better, much better. We take care of it and use only natural products, and it is beautiful." This textiles factory, which Yasser started 40 years ago, supplied the entire West Bank and Gaza - orders for scarves, robes and jackets, all fashioned from the same check, would also arrive from neighbouring Arab countries. Of course, the company creates much more than a specific cotton weave. "We are making the symbol of Palestine," says Yasser. "This scarf is the history and the heritage of our country."
The black-and-white square keffiyeh is Syrian in origin and is the head garment of choice for traditional, rural Arab males of a certain age. It was the 1930s Arab revolt against the British Mandate and Zionist organisations in Palestine that first established the scarf as a resistance symbol: it was worn in solidarity, and to make it difficult for the authorities to weed out orchestrators of the rural-led uprising. By the 60s, the scarf became emblematic of the nascent Palestinian national movement - it was the favoured headwear of the Palestinian leader Yasser Arafat and habitually worn by other symbols of the Palestinian resistance such as Leila Khaled. Then a red-and-white Jordanian version surfaced, taken up by Palestinian Marxists to differentiate themselves within the wider nationalist movement. More recently, its meaning changed again: "The Marxists in Palestine have all but disappeared and the ones who replaced them are the Islamists," explains Dr Samir Awad, political scientist at the West Bank's Bir Zeit university. "Now it's the Hamas guys who put on the red-and-white, just because they don't want to be associated with Fatah."
Around the Middle East, traditional, rural Arab men do still wear the keffiyeh, in the traditional way - as a headpiece, with the aqal ring holding it in place. But Awad says that these days, it is less widely used as a neckwear nationalist emblem by the younger generation of Palestinians. He provides one possible explanation: "The image of the keffiyeh as a symbol of resistance was tarnished by events in Afghanistan and Iraq, where it is used by terrorists, by anyone who wants to hide their face," he says. "It is very annoying, but there is no monopoly on the keffiyeh." The common appearance of the keffiyeh in suicide bomber videos has doubtless caused the two concepts to fuse in the minds of some observers.
For some years now, the keffiyeh has carried activist-chic credentials for anti-war protesters and supporters of the Palestinian cause across several continents. But it is more recently that the scarves have gained their full fashion stripes. "We noticed club kids were wearing them about a year and a half ago," says Melanie Rickey, fashion news director at
Grazia magazine. "They were dyeing them fluorescent colours, and it was seen as a bit risque." Picking up on the trend, Balenciaga brought out a designer keffiyeh last summer. "What did they do, smother it with gold?" asks Abdel Atheem at the Herbawi factory when he hears of its £3,000 price tag. "If I tried to sell the scarves for £10, nobody would listen," says Yasser of the product, which gets a local market price of around £3. "And ours is the real thing."
The designer endorsement was a bit like the Midas touch - high street stores such as Topshop and American Apparel were soon churning out "black-and-white woven cotton" scarves for roughly the same sum that Yasser laments would cause his customers to turn a deaf ear. "After a while people just thought, 'These are nice scarves,'" says Rickey, "so that by this time last year, every teenage girl from London to Scotland had one." The keffiyeh as fashion item might now be on the wane, but Rickey thinks that the popular neckpiece started a paradigm-shifting trend - a retailer's dream scenario: it took the scarf out of a winter-wardrobe context and into the realm of all-year-round accessory. "The fastest selling accessory is the summer scarf," she explains. "Stores such as Oasis carry 30 to 40 different patterns - customers just can't get enough of them."
The high street has moved on from the black-and-white weave; Rickey says the current hot stock is glitter-thread-shot hippy scarves. Such faddishness is what makes it tough to interpret the craze for keffiyehs as ideological expression or act of Palestinian solidarity - in fact, fashion scarf-wearers often confess to being clueless over the politics of the chequered fabric. Still, that didn't stop the trend being read as inflammatory and insulting in some quarters. Earlier this year, Urban Outfitters pulled its line of "anti-war woven scarves", which had been a bestseller, after receiving complaints. "Due to the sensitive nature of this item, we will no longer offer it for sale," the company announced. "We apologise if we offended anyone, this was by no means our intention."
In May, Dunkin' Donuts pulled one of its online adverts because Rachael Ray, the celebrity chef that featured in it, was wearing a fashionably knotted keffiyeh. Slamming the scarves as "Jihadi chic" and "hate couture", popular American blogger and columnist, Michelle Malkin, one of the key campaigners against the black-and-white checks, wrote that, "Fashion statements may seem insignificant, but when they lead to the mainstreaming of violence - unintentionally or not - they matter."
Whatever the intention, the global surge in sales has had no impact on the fortunes of the ailing Herbawi factory. The textiles company does not export and, even at a local level, foreign competitors are holding sway. In the market stalls of Jerusalem's Old City, a Hebron factory-made keffiyeh is a rare sight among the scarves on sale to tourists. "For sure, I prefer the local product," says market vendor Saleh abu Ghazela, who stocks the Herbawis' new line of pastel multi-coloured checks alongside Chinese versions of the traditional colour combination. "But very few customers care about the quality or ask where the scarf comes from, and I have to cater to the market's demands."
All of which explains why most of the looms aren't even switched on at the Herbawis' factory. Fifteen machines used to operate daily for 18 hours, but now only one section of the vast factory is lit and just four clacking looms turn giant reels of thread into long flats of cloth. A factory technician moves between them, snipping rogue strands and making constant adjustments to the weave. "He has been our employee for 40 years," says Judeh Herbawi, of their last remaining staff member. "It is because of him that we stay open." Beyond this square of light, rows of grand machinery emblazoned with the label "Suzuki Loom" stand silent in the shadows, swathed in thick, yellow factory dust. Old swatches of keffiyeh fabric are still stretched out upon these once industrious machines - and underneath the powdery dust, the distinctive pattern so symbolic of the Palestinian national cause has all but faded away.
· This article was amended on Thursday September 25 2008. It was Urban Outfitters, rather than American Apparel as we originally said in the article above, that marketed the keffiyeh as an "anti-war woven scarf" but stopped selling it after protests. This has been corrected.
Yasser Hirbawi, 78, takes us slowly round the factory, that he has directed for 45 years in Hebron, on the West Bank. In the early 1960s he imported 15 machines from Japan but only four are still running.
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