Wild 45 rpm record jackets: Cheikh El Afrit

I have no idea why this recording of Cheikh El Afrit appears in a record jacket featuring what looks to be a women's underwear ad.

Cheikh El Afrit was a well respected Tunisian Jewish singer (born Issim Israël Rossio) who lived from 1897 to 1939. Listen to his song "Ya nas hmelt" here. Nothing salacious about it. About his name, Chris Silver writes: "his adoption of the name Cheikh El Afrite (roughly translating as Master of the Devil) paid homage to his wit and was perhaps also a play on the word ‘ivrit, which happens to mean Hebrew in Hebrew." 

I've no idea about the label ZEY that put this disc out. It is, as Gomer Pyle would say, a poser.