These are described as Givenchy kufiyyeh platforms (source). I've been unable to confirm whether Givenchy really sells or sold such an item. But pretty amazing, eh?
I found these items at the Dusty-Reykjavik blog. These are all by the Danish designer Cecilie JØrgensen, who has lots of kufiya fashion items. And here are some more:
via Scoop Models
This is via Cover, where you can see even more Cecilie JØrgensen kufiya fashion.
Finally, kufiya shorts, from Zara. This one found at Carolines Mode blog, from Stockholm.
So I guess kufiya fashion is really going strong in Scandinavia, eh?