Finland is apparently not the only place where tweens are donning kufiyas. Check out this video, filmed by Vashtie with an all-volunteer crew, for the Kanye West/Lupe Fiasco/Pharrell song, "Us Placers." The kid who "performs" the Kanye West bits wears a red kufiya.
I can't say that I'm all that wild about the song--it's certainly not the most interesting outing from any of these artists. But what's notable about it is the kufiya placement--the sure marker of a cool kid.