Saturday, October 15, 2005
Walmart Watch: K-Y Touch Massage Oils
Walmart Family Values: At Walmart, K-Y Touch Massage oils hit the top 10 new health and beauty products for the year 2005. Produced by another mainstream and conservative company, Johnson & Johnson, according to AdAge.com, "J&J doubled K-Y sales with such products as warming lubricants and new marketing approaches that include a cartoonish promotional booklet titled 'The Modern Girl's Guide to K-Y.'" For the full report, go here (you'll have to sign up for Ad.Age to read it); for commentary by John Dicker (I'm not making up the name!), here.
K-Y Jelly was invented in 1917 (and known then as Jelly Personal Lubricant). According to Wikipedia: "It does not react with latex condoms or silicone-based sex toys. In addition, it can also be used for lubrication purposes when taking body temperature by rectum. It has a thick consistency and a tendency to dry out during use, but can be 'reactivated' by the addition of saliva or more water."